Thursday, October 26, 2006

More wheels for cars?

Remember those advertisements for 3 blade razors where the first blade left a 1 mm stubble, the 2nd blade trimmed it to about 0.5 mm, and the 3rd one cut the hair completely? Watching such ads, I used to wonder why those fools didn't get rid of 1st and 2nd blade, when the 3rd one alone is enough. The cutting edge and We're Doing Five Blades, confirm what I had suspected all along: More blades per razor are really marketing gimmicks and any tangible benefit to the customer is marginal at best.

Cars started with 4 wheels, and it's a pity that they still run on 4. If car companies were like razor companies, by now we would be driving Super 7 from Audi with 7 wheels or a Nimble 9 from BMW with 9 wheels. Also, Tata Motors would be advertising More Wheels Per Car, instead of pathetic More Car Per Car. These cars could possibly have kept running even if one or two tyres went flat :-) Is any automobile marketer listening?

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